Why use follow.it instead of a mailing list?
Which one is the best?
Choosing between follow.it and a traditional mailing list (like Mailchimp or Substack) really comes down to whether you want to manage a "broadcast" or facilitate "delivery."
While a mailing list is a proactive marketing tool, follow.it is more of a sophisticated content distribution service. Here is the breakdown of why you might pick it over the traditional route.
1. Automation vs. Manual Campaigns
The biggest difference is the "set it and forget it" factor.
Mailing Lists: Usually require you to design a template, write a subject line, and manually hit "send" or set up complex automation workflows for every new post.
follow.it: It hooks into your RSS feed. The moment you publish a post on your site, follow.it automatically formats and sends the update to your followers. No extra work is required on your end.
2. Follower Privacy and Control
follow.it is designed with a "pro-consumer" mindset, which can actually lead to higher trust and subscription rates.
Aggregated Feeds: Followers can choose to receive updates via email, but they can also use RSS, Telegram, or even their own "Follow" page.
Granular Filters: Users can filter your feed. For example, if you blog about "Tech" and "Cooking," a follower can choose to only receive your "Tech" posts. Traditional mailing lists usually send everything to everyone unless you spend hours segmenting your list.
3. Better Deliverability (The "White Label" Benefit)
Managing your own mail server or using a cheap email tool often leads to your updates landing in the Promotions or Spam tabs.
follow.it focuses heavily on deliverability. Since they are a dedicated delivery service rather than a marketing "blast" tool, their sender reputation is often higher, ensuring your latest post actually hits the inbox.
4. Cost Efficiency
Mailing Lists: Most services charge based on the number of subscribers. As you grow, your monthly bill can skyrocket even if you aren't selling anything.
follow.it: Offers a very generous free tier that includes basic features and unlimited followers, making it ideal for bloggers, news sites, and hobbyists who want to scale without a massive overhead.
Quick Comparison Table
| Feature | follow.it | Traditional Mailing List |
|---|---|---|
| Effort | Automatic (RSS-based) | Manual (Campaign-based) |
| Content | Latest updates/posts | Newsletters, promos, blasts |
| User Choice | High (Filters & Channels) | Low (All or nothing) |
| Setup | 5 minutes | Hours (Design & Strategy) |
| Best For | Bloggers & News Sites | E-commerce & Sales Teams |
Is it right for you?
If you are looking to build a sales funnel with beautiful, custom-designed newsletters and "buy now" buttons, stick with a mailing list.
However, if your goal is to increase traffic to your website by ensuring your readers never miss a new post, follow.it is the more efficient, hands-off choice.
Attention bloggers & website owners, follow.it is in your interest. You will get many more recurring visitors with follow.it.
Check it out here Follow it.
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